House of Avocado to showcase regional supply model

by Tim Linden


Source: The Produce News

Inventive company House of Avocado (La Casa del Aguacate) will showcase its full line of products and regional supply model at the New York Produce Show Dec. 15 in booth No. 569.

“We are looking forward to connecting with people to help them understand how we meet the increasing needs of the marketplace,” said Arturo Larios, CEO of House of Avocado in Westlake Village, CA. “We offer a fresh alternative with high quality and reasonable prices, supported by decades of experience in the industry in Mexico.

House of Avocado supplies Mexican Hass avocados year-round across the U.S. “We offer customers the whole package — a direct company, without intermediaries that can deliver to distribution centers with pre-conditioned and even bagged fruit,” said Astrid Tapia, marketing and sales manager.

In addition to discussing product specific information at the show, House of Avocado will also be explaining its regional logistics capabilities. “With a warehouse located in the Bronx, we differentiate from other suppliers by offering product closer to clients,” said Larios. “We also have delivery service to other zones such as Queens, Manhattan and Brooklyn. This closeness and logistics allows us to deliver orders as fast as the same day when placing orders early from Monday through Saturday.”

This business model is one House of Avocado replicates in various regions. “Our development is focused on creating regional options for clients,” said Tapia. “This means that for each of our identified regions, we're operating within a specific geographic radius to supply from a regional storage location. And, we have a sales and client service team closely taking care of local orders 24/7.”

The company currently has service across the country with teams located in the strategic areas of California, Illinois, New York, Florida and Texas. “But, we won’t stop there,” said Larios. “We are working hard every day with our commercial, operations and logistics teams as identify new areas to develop.”

Larios said the plan is to continue growing within the U.S. yet keep the company as a family business. “This means we ensure top quality with personalized attention, always giving the guarantee that all of our products are harvested, packed and imported from Mexico by our own brand, facilities and people,” he said. “We look forward to meeting and talking with people about our model — whether at the New York Produce Show or through a phone call.”

House of Avocado is an avocado exporter and marketer located in Morelia, Michoacán with management and sales offices in Westlake Village, CA. The company exports globally with primary focus in North America. Certifications include Global Gap, Primus GFS and Senasica (Mexico).

All of the avocados come into the United States through the company’s Texas distribution center. La Casa del Aguacate also has a D.C. in the Los Angeles area, another in New Jersey and is currently in the process of securing a Florida facility.

Larios said the company is working with buyers all over the country representing a wide variety of businesses including large and small chain stores, as well as foodservice providers and wholesalers. Rick Johnston is vice president of sales, with a staff of several, including salesman Randy Huerta and New York-based salesman Ricardo Mora.

Tapia is handling the marketing end of the business working with retailers on promotional programs, offering point of sale material and social media support.


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